Concept - Art direction

Made with Mitchell Diercks
& Robin Kolk

Music by: Yuri Suitela

After putting together an IKEA product, there is always one thing left... The empty box. But instead of throwing these away, let's turn them in to fun objects to play with for children around the world. 

Idea: IKEA PlayMår — A platform where empty IKEA boxes get a second life by turning them in to fun objects to play with.

*Some of the film footage above is not mine. And is not used for commercial purposes.